This article aims at describing and analyzing the synergetic effects of a non-conventional alliance like the Fiat-GM one in terms of cost savings emerging from: joint and leveraged purchasing activities, cross-company and cross-product technical optimization and benchmarking, joint design activities.
Decisioni di alleanza strategica: synergy savings nell'alleanza Fiat-GM
GERLI, Fabrizio;VOLPATO, Giuseppe
2003-01-01
Abstract
This article aims at describing and analyzing the synergetic effects of a non-conventional alliance like the Fiat-GM one in terms of cost savings emerging from: joint and leveraged purchasing activities, cross-company and cross-product technical optimization and benchmarking, joint design activities.
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2003 Camuffo Gerli Volpato - Decisioni di alleanza strategica Synergy savings nella joint venture Fiat-GM - FMP.pdf
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