BODY CHANGES AND GREEN CONSUMPTION. EMBODYING AND PERFORMING A VEGAN LIFESTYLE

Veganism is usually addressed in studies on medical benefits or eating disorders as well as food identities that are able to shape and influence society. Through this article, the author aims to add a new interpretation of veganism by linking the anthropological topic of body changes to green consumption and dietary choices. Notably, the present analysis aims to explore the ideas of a lifestyle free of animal products and their embodied political significance using the ethnographic methodology. The approach used allows us to present veganism as a meaningful strategy that employs personal values as a response to wider world issues related to environmental degradation and animal safeguard. Therefore, in this dissertation, the implicit and explicit body modification and vegan expressions are crucial to understanding how veganism is concretized in the Italian context