Albeit relevant pressures to change have been arising from many factors, distribution architectures in the automotive industry have featured more evolution than revolution over multiple decades. Recent trends lead to question whether more substantial transformations lie around the corner, with brands seeking more direct involvement for example by leveraging digital connectivity to customer and/or exploring alternative formats such as agency. We believe that changes ahead may not necessarily feature convergence towards one model, but rather increase the scope for differentiation. This takes into account that brands are likely to lie in different situations according to their capabilities to operate pull vs. push systems and to their ability – or strategic intent – to control downward stages of the chain. The end outcome may lead to much more variation in distribution choices - both across and within brands - than in the past.

What type of dealers? Different avenues for automotive distribution architectures

BUZZAVO, L.
2021-01-01

Abstract

Albeit relevant pressures to change have been arising from many factors, distribution architectures in the automotive industry have featured more evolution than revolution over multiple decades. Recent trends lead to question whether more substantial transformations lie around the corner, with brands seeking more direct involvement for example by leveraging digital connectivity to customer and/or exploring alternative formats such as agency. We believe that changes ahead may not necessarily feature convergence towards one model, but rather increase the scope for differentiation. This takes into account that brands are likely to lie in different situations according to their capabilities to operate pull vs. push systems and to their ability – or strategic intent – to control downward stages of the chain. The end outcome may lead to much more variation in distribution choices - both across and within brands - than in the past.
2021
978-1-909591-43-1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10278/3750730
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