In this paper, we study the internationalization strategies of Middle Size Multinational Enterprises (MMNE) in Chinese markets, being quite different from the strategies used by the large multinational companies. The new phenomenon regards the distance that exists between the size of the company (small) and the size of the market (large). The hypothesis is that in the internationalization strategy of Medium size Multinational Enterprises (MMNEs) there could be a circular innovation process leading to innovation. The company can reach a mirroring back phase by mean of which it can innovate the home market business model. Entering culturally distant and large markets can help the company to increase its strategic innovation rate. Three case studies have been used in order to analyze the internationalization process of MMNEs, concerning three Italian companies acting on the Chinese market.
|Data di pubblicazione:||2014|
|Titolo:||Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects|
|Titolo del libro:||WAVES AND WINDS OF STRATEGIC LEADERSHIP FOR SUSTAINABLE COMPETITIVENESS|
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|Paper EURAM 2014 12th version.pdf||Documento in Pre-print||Licenza non definita||Riservato|