Sfoglia per Autore
Pricing large deals: Insights into capabilities and tools that help to win large deals profitably
2020-01-01 Hinterhuber, Andreas
The Present and Future of Value Quantification
2020-01-01 Hinterhuber, Andreas; Snelgrove, Todd C.
New product pricing in business markets: The role of psychological traits
2021-01-01 Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan
Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts
2021-01-01 Liozu, S. M.; Feurer, S.; Hinterhuber, A.; Woodside, A.
Digital transformation: an overview
2021-01-01 Hinterhuber, Andreas; Vescovi, Tiziano; Checchinato, Francesca
Value first, then price: the new paradigm of B2B buying and selling
2021-01-01 Hinterhuber, A.; Snelgrove, T. C.; Stensson, B. -I.
Our roadmap to digital transformation
2021-01-01 Checchinato, Francesca; Hinterhuber, Andreas; Vescovi, Tiziano
The three pillars of digital transformation: Improving the core, building new business models, and developing digital capabilities
2021-01-01 Hinterhuber, A.; Stroh, S.
Digital transformation and the role of customer-centric innovation: Interview with the chief value officer, Thales
2021-01-01 Hinterhuber, A.; Liozu, S. M.
Internal start-ups as a driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess
2021-01-01 Hinterhuber, A.; Hellwig, J.
Managing Digital Transformation: Understanding the Strategic Process
2021-01-01 Hinterhuber, Andreas; Vescovi, Tiziano; Checchinato, Francesca
Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel
2021-01-01 Hinterhuber, A.; Nilles, M.
Digital transformation of manufacturing firms: Opportunities and challenges for SMEs
2021-01-01 Pieretto, E.; Hinterhuber, A.
Special issue editorial: “Organizing for pricing excellence”
2021-01-01 Liozu, S. M.; Hinterhuber, A.
Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience
2022-01-01 Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Mydland, Orjan; Alnes, Per-Kristian; Lien, Gudbrand
Cross-Cultural marketing: European Perspectives
2022-01-01 Vescovi, Tiziano; Hinterhuber, Andreas; Dave, Anilkumar; Fabbiani, Rosana; Hansstein, Francesca; Wagner, Beverly; Wilson, Juliette; Friedman, Enav; Weiss-Sidi, Merav; Costantini, Vera
Sustainable Consumption of Services: Willingness-to-Pay for Sustainable Alpine Skiing Experience
2022-01-01 Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Kristian Alnes, Per
Pricing as a driver of profitable growth: An agenda for CEOs and senior executives
2022-01-01 Liozu, Stephan; Hinterhuber, Andreas
Sustainable Consumption of Services: Willingness-to-Pay for Sustainable Alpine Skiing Experience
2022-01-01 Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand; Kristian Alnes, Per
Sustainable consumption of services: Willingness-to pay for sustainable alpine skiing experience
2022-01-01 Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Lien, Gudbrand; Alnes, Per-Kristian
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