Sfoglia per Autore
Interview: Processes and capabilities for value quantifiction
2022-01-01 Hinterhuber, Andreas; Russell, Robert
Value First, Then Price: Building Value-Based Pricing Strategies
2022-01-01 Hinterhuber, Andreas; Snelgrove, Todd
Value quantification – processes and best practices to document and quantify value in B2B
2022-01-01 Hinterhuber, Andreas
Introduction: quantifying and documenting value in business markets
2022-01-01 Hinterhuber, Andreas; Snelgrove, Todd
Interview: Implementing value quantifcation in B2B
2022-01-01 Hinterhuber, Andreas; Heutger, Matthias
Interview: The ring of truth – value quantification in B2B services
2022-01-01 Hinterhuber, Andreas; Kemps, Pascal
Pricing as a driver of profitable growth: An agenda for CEOs and senior executives
2022-01-01 Liozu, Stephan; Hinterhuber, Andreas
Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles
2022-01-01 Hinterhuber, Andreas
Pricing and CEOs: why top executives need to get involved
2022-01-01 Liozu, S. M.; Hinterhuber, A.
Digital Pricing Strategy: Capturing Value from Digital Innovations
2023-01-01 Liozu, Stephan; Hinterhuber, Andreas
The Sales Manager as Entrepreneur – Are You Sure?
2023-01-01 Hinterhuber, Andreas
Revenue management in sports, live entertainment and arts
2023-01-01 Banciu, Mihai; Hinterhuber, Andreas; Ødegaard, Fredrik
Continuous learning at work: the power of gamification
2023-01-01 Torresan, Stefano; Hinterhuber, Andreas
Pricing across cultures-a framework
2023-01-01 Hinterhuber, Andreas
Introduction
2023-01-01 Liozu, Stephan; Hinterhuber, Andreas
SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
2023-01-01 Hinterhuber, Andreas
Pricing practices of football and basketball clubs in Italy
2023-01-01 Hinterhuber, Andreas; Viberti, Sara
Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience
2023-01-01 Malasevska, I; Hinterhuber, A; Haugom, E; Lien, Gd; Alnes, Pk
Managing structural constraints in recreational alpine skiing: a choice modelling approach
2024-01-01 Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand; Hinterhuber, Andreas; Alnes, Per Kristian
The influence of cultural differences on consumers’ willingness to pay more for sustainable fashion
2024-01-01 Khan, Owais; Varaksina, Nina; Hinterhuber, Andreas
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