| Nome |
# |
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d70-7180-e053-3705fe0a3322
|
7.994
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d71-7180-e053-3705fe0a3322
|
7.573
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Opportunità e problemi nello sviluppo di una strategia di co-branding, file e4239ddb-2b29-7180-e053-3705fe0a3322
|
2.740
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d6c-7180-e053-3705fe0a3322
|
1.207
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d72-7180-e053-3705fe0a3322
|
867
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d6e-7180-e053-3705fe0a3322
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779
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Do country of origin and brand translation methods really matter in the Chinese market?, file e4239ddb-3fb8-7180-e053-3705fe0a3322
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647
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Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby, file e4239ddc-5339-7180-e053-3705fe0a3322
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625
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IL RUOLO DEI PUNTI VENDITA COME STRUMENTO DI IMMAGINE DI MARCA NEL MERCATO CINESE, file e4239ddb-55a5-7180-e053-3705fe0a3322
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564
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The country of brand communication in the retail setting: An analysis of Italian products in China, file e4239ddb-bb22-7180-e053-3705fe0a3322
|
530
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Communication Through Visual Contents: Instagram Use in The Wineries’ Strategies, file e4239dde-4553-7180-e053-3705fe0a3322
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480
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Does country of origin affect brand associations? The case of Italian brands in China, file e4239ddb-5c66-7180-e053-3705fe0a3322
|
458
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Strategie di marketing e ruolo del punto vendita per i prodotti italiani, file e4239ddb-7009-7180-e053-3705fe0a3322
|
410
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Advertising in a luxury fashion magazine: a comparison between Italy and China, file e4239ddb-410f-7180-e053-3705fe0a3322
|
403
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INTERNATIONALIZATION OF
A CHINESE BRAND IN A FOREIGN SECTOR:
THE CASE STUDY OF GOODBABY, file e4239ddb-6cb7-7180-e053-3705fe0a3322
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396
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d75-7180-e053-3705fe0a3322
|
395
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L’efficacia della comunicazione: un’indagine esplorativa / The effectiveness of communication: an exploratory research, file e4239ddb-4ed9-7180-e053-3705fe0a3322
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390
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An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in China, file e4239ddc-07be-7180-e053-3705fe0a3322
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382
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Managing digital marketing strategies in emerging markets: The case of China, file e4239ddc-d674-7180-e053-3705fe0a3322
|
356
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How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking Feeling, file e4239ddb-e701-7180-e053-3705fe0a3322
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349
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Configuration challenges for the “Made in Italy” Agrifood industry, file e4239dde-86cd-7180-e053-3705fe0a3322
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342
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d69-7180-e053-3705fe0a3322
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309
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Internalization of a Chinese brand in a foreign sector: the case of Goodbaby, file e4239ddb-3ab6-7180-e053-3705fe0a3322
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286
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The Power Of Instagram In Tourism: Visual Content Categories In Small Destinations, file e4239dde-1848-7180-e053-3705fe0a3322
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282
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The role of digital platforms in the global business environment: the case of China, file e4239ddc-b5a3-7180-e053-3705fe0a3322
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279
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d76-7180-e053-3705fe0a3322
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270
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Do distributors really know the product? Approaching emerging markets through exports, file e4239ddb-6cc4-7180-e053-3705fe0a3322
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268
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The communication of foreign products in China through the store: an empirical analysis, file e4239ddb-56a6-7180-e053-3705fe0a3322
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267
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Do distributors really know the product? Approaching emerging markets through exports, file e4239ddb-6f08-7180-e053-3705fe0a3322
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238
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Internationalization of a Chinese "born glocal" brand: the case of Good Baby, file e4239ddb-3b67-7180-e053-3705fe0a3322
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233
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Il caso Moon Boot, file e4239ddb-d1e5-7180-e053-3705fe0a3322
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221
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The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin, file e4239ddc-9f76-7180-e053-3705fe0a3322
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219
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Un quadro sulla distribuzione dei prodotti ad alto valore simbolico
nel mercato cinese, file e4239ddb-64a7-7180-e053-3705fe0a3322
|
218
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d73-7180-e053-3705fe0a3322
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210
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Le sfide del marketing ai cambiamenti di scenario, file e4239ddc-6922-7180-e053-3705fe0a3322
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196
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I clienti invadenti. Nuove relazioni di mercato tra clienti e imprese / Invading customers. New Markets relationships, file e4239ddb-4ed8-7180-e053-3705fe0a3322
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178
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The hidden costs of going global: insights from firms' entry into foreign markets, file e4239ddb-6acd-7180-e053-3705fe0a3322
|
174
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Configuration challenges for the “Made in Italy” Agri-food Industry, file e4239dde-0366-7180-e053-3705fe0a3322
|
167
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An analysis of factors influencing the online presence in distant countries: the case of Italian fashion firms in China, file e4239ddb-bd93-7180-e053-3705fe0a3322
|
162
|
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Il ruolo del punto vendita per la costruzione dell’immagine di
marca, file e4239ddb-6492-7180-e053-3705fe0a3322
|
160
|
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d74-7180-e053-3705fe0a3322
|
149
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L’adozione di prodotti alimentari stranieri in mercati culturalmente distanti: il caso dei dolci in Cina, file e4239ddb-7017-7180-e053-3705fe0a3322
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149
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Italian Brands in the Chinese Market, file e4239ddb-6301-7180-e053-3705fe0a3322
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136
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The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram, file e4239dde-899d-7180-e053-3705fe0a3322
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124
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The relationship between brand constructs and motivational patterns in crowdfunding decisions, file e4239ddd-5aba-7180-e053-3705fe0a3322
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123
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Brand/store loyalty or not?, file e4239ddb-483c-7180-e053-3705fe0a3322
|
120
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Luoghi d’esperienza e strategie competitive nel dettaglio, file e4239ddb-2b2c-7180-e053-3705fe0a3322
|
105
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L'efficacia della comunicazione: un'indagine esplorativa, file e4239ddb-2ca7-7180-e053-3705fe0a3322
|
99
|
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Luoghi d’esperienza e strategie competitive nel dettaglio, file e4239ddb-2b2a-7180-e053-3705fe0a3322
|
96
|
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Luoghi d’esperienza e strategie competitive nel dettaglio, file e4239ddb-2b2b-7180-e053-3705fe0a3322
|
96
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Residents' perceptions of cruism tourism in an overcrowded city: the case of Venice, file e4239dde-1b4b-7180-e053-3705fe0a3322
|
91
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The Geox: The Shoe that Breathes, file e4239ddc-8cba-7180-e053-3705fe0a3322
|
86
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Strumenti Operativi per le Decisioni di Marketing, file e4239ddb-2d77-7180-e053-3705fe0a3322
|
83
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Specificità e potenzialità del crowdfunding in ambito universitario. Spunti dal caso “Unifeel”, file e4239ddd-9048-7180-e053-3705fe0a3322
|
72
|
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Not only the picture to foster tourism: the interplay role of destination area hashtags on Instagram posts, file e4239dde-8659-7180-e053-3705fe0a3322
|
67
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Communication through visual contents: Instagram use in the wineries’ strategies, file e4239dde-89fc-7180-e053-3705fe0a3322
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64
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Invading customers. New market relationships and firm’s government, file e4239ddb-2ca8-7180-e053-3705fe0a3322
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60
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Visual content along the tourist journey in small destinations, file e4239ddd-5fcc-7180-e053-3705fe0a3322
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47
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Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing, file e4239ddc-a936-7180-e053-3705fe0a3322
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45
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Strategie Web nelle PMI: un’analisi plurisettoriale, file e4239ddb-2b2f-7180-e053-3705fe0a3322
|
40
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Strategie Web nelle PMI: un’analisi plurisettoriale, file e4239ddb-2b2e-7180-e053-3705fe0a3322
|
39
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Invading customers. New markets relationships, file e4239ddb-54cd-7180-e053-3705fe0a3322
|
32
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Unpacking the dynamic nature of Geographical Indications (GIs): a longitudinal study on Prosecco as a territorial brand, file f36c2570-b400-407a-9f49-f61a4a064b0f
|
31
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The role of innovative technologies for sustainability, file 544f3498-0041-482a-b7f5-21ea526b7e8b
|
28
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Invading customers. New markets relationships, file e4239ddb-54ce-7180-e053-3705fe0a3322
|
18
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The effects of video advertising on the strength of brand associations, file e4239ddd-0658-7180-e053-3705fe0a3322
|
16
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The importance of data in transforming traditional company to a digital thinking company, file e4239dde-943d-7180-e053-3705fe0a3322
|
12
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null, file e4239ddb-3c8a-7180-e053-3705fe0a3322
|
7
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Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities, file e4239ddb-7223-7180-e053-3705fe0a3322
|
7
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Measuring the Effects of Video Advertising on Brand Associations, file e4239ddd-97ae-7180-e053-3705fe0a3322
|
7
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Plant-based meat packaging and consumer dietary habits, file 12959caa-e09a-4615-a777-41ca67ae6437
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5
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Perceived fears, stress overload and health status in traveling intention: a new framework at the time of COVID-19., file ad347b5b-fc6b-47e8-83a9-9d6f97e16ddb
|
5
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Strumenti operativi per le decisioni di marketing, file e4239ddd-5fca-7180-e053-3705fe0a3322
|
5
|
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Digital transformation and consumer behaviour: how the analysis of consumer data reshapes the marketing approach, file e4239dde-422a-7180-e053-3705fe0a3322
|
5
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Technology is just an enabler of digital transformation, file e4239dde-535a-7180-e053-3705fe0a3322
|
5
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The importance of data in transforming traditional company to a digital thinking company, file e4239dde-9883-7180-e053-3705fe0a3322
|
5
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Digital transformation: an overview, file e4239dde-3ae1-7180-e053-3705fe0a3322
|
4
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Our roadmap to digital transformation, file e4239dde-5193-7180-e053-3705fe0a3322
|
4
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Exploring the intersection between Geographical Indications and Sustainable Wine Tourism: the case of le Colline del Prosecco di Conegliano e Valdobbiadene, file e44b83cd-5bf6-4f28-a01e-9700c730a483
|
3
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Fare marketing in rete, file e4239ddd-6981-7180-e053-3705fe0a3322
|
2
|
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Managing Digital Transformation: Understanding the Strategic Process, file e4239dde-4469-7180-e053-3705fe0a3322
|
2
|
|
Exploring the intersection between Geographical Indications and Sustainable Wine Tourism: the case of le Colline del Prosecco di Conegliano e Valdobbiadene, file 84989409-4fbe-4147-b4fd-3fdaa9743092
|
1
|
|
Towards the twin transition in the agri-food sector? Framing the current debate on sustainability and digitalisation, file 98633b64-dfe8-4f4f-b132-862ba085ac29
|
1
|
|
Le scelte di marketing delle imprese italiane in Cina. La comunicazione, file e4239ddb-4cc5-7180-e053-3705fe0a3322
|
1
|
| Totale |
34.321 |